Promote Your Destination as a Guest on Sharael Travels
About the Show
Sharael Travels highlights destinations through conversations with the people who know them best—from tourism executives and visitor bureau leaders to hospitality insiders and local experts. The show focuses on destinations Sharael has personally visited, allowing conversations to be grounded in firsthand travel experience and editorial perspective.
Each episode focuses on a single destination and covers iconic attractions, hotels, and dining, as well as what’s new in the destination. Sharael will share her insight about the destination in the conversation that explores new openings, standout experiences, cultural attractions, wellness escapes, outdoor adventures, culinary highlights, and emerging travel trends.
The show is designed to inspire travelers while offering a deeper sense of place through engaging, informative conversations.
Episodes air on KXFM Laguna Beach on the 2nd and 4th Monday at noon, and are distributed across podcast platforms including Apple Podcasts, Spotify, iHeartRadio, Amazon Music, and YouTube.
Meet the Host
Sharael Kolberg is an award-winning travel writer and author with more than 20 years of experience covering adventure, wellness, luxury, and experiential travel. Her work has appeared in Travel + Leisure, National Geographic Travel, Lonely Planet, Fodor’s, AAA Westways, and other leading travel publications. With a background in journalism and destination storytelling, Sharael brings an editorial perspective to every conversation.
She is also:
- 1st Vice Chair of the SATW Freelance Council
- A SATW mentor
- An Adventure Travel Trade Association media delegate
- A member of NATJA
Featured Destinations
- Québec City
- Grindelwald, Switzerland
- San Diego
- Las Vegas
- Beverly Hills
- Greater Palm Springs
- New Mexico
Why Destinations Participate
Sharael Travels gives destinations the opportunity to connect with travelers through meaningful conversations and destination storytelling.
Guests participate to:
- Share what’s new in their destination
- Highlight seasonal experiences and events
- Showcase culture, outdoor recreation, wellness, and luxury offerings
- Discuss new hotel openings or restorations
- Reach engaged travelers seeking inspiration and travel ideas
- Expand destination visibility through multimedia storytelling
What to Expect
Episode Format
Episodes are conversational, destination-focused, and last up to 53 minutes.
Recording Format
Interviews are primarily recorded remotely via Zoom in audio and video format, allowing destinations to benefit from podcast distribution, YouTube visibility, and social media posts. Those living close to Laguna Beach have the option to come to the KXFM studio for a live show.
Topics may include:
- Iconic attractions
- What’s new in the destination
- Recommended hotels
- Seasonal events
- Food and beverage highlights
- Outdoor adventures
- Luxury and wellness travel
- Cultural attractions and activities
Guest & Sponsorship Opportunities:
Complimentary Destination Interviews
Complimentary guest appearances are reserved for destination marketing organizations (DMOs), tourism boards, and visitors bureaus. Guests are selected based on editorial relevance, destination experience, and audience interest. These interviews are featured on the Sharael Travels radio show and podcast at no charge.
Guest appearance includes complimentary Promotional Kit:
- A professionally produced audio podcast, distributed on Apple Podcasts, Spotify, iHeartRadio, Amazon Music, and other platforms
- Video recording and production for YouTube (coming soon)
- Episode show notes featuring your destination recommendations and links
- A promotional post or reel shared across select @SharaelTravels social media channels
- A custom graphic, episode link, ready-to-post social media caption, suggested tags, and a newsletter-friendly description for you to share
Travel Brands Sponsorships
Sharael Travels offers paid sponsorship opportunities for individual destination episodes, which allows hotels, resorts, attractions, tour operators, wellness brands, and travel-related businesses to connect with audiences seeking travel inspiration and recommendations.
Sponsorship opportunities may include:
- Pre-roll or mid-roll podcast mentions
- Brand placement within video episodes
- Social media promotion
- Newsletter inclusion
- Edited short-form promotional clips
- Custom promotional graphics
Customized packages are available to align with your marketing goals and the destination featured in each episode.
All paid sponsorships are clearly disclosed and remain separate from editorial guest participation. Paid sponsorships apply exclusively to the podcast and associated digital platforms. Sponsored interviews and advertising are not broadcast on KXFM radio.
What Guests Should Prepare
To help shape a dynamic and informative episode, guests are required to send a list of recommended experiences, hotels, restaurants, attractions, events, and new developments they would like to discuss, with relevant URL links for listeners to reference in the show notes.
Please provide:
- 5–10 must-do experiences or attractions visitors shouldn’t miss
- 5–10 new openings, experiences, seasonal events, or noteworthy updates
- Recommended hotels and standout dining experiences
Optional:
- Wellness, outdoor, cultural, or luxury experiences
- Insider tips or local favorites travelers may not know about
Final episode talking points will also include firsthand experiences and editorial selections from her travels in the destination.
FAQ
Who is a good fit for the show?
Tourism boards, visitor bureaus, hospitality leaders, destination experts, and travel industry professionals with a compelling destination story to share.
Does Sharael Travels feature destinations Sharael has personally visited?
Yes. The show focuses on destinations Sharael has personally experienced, allowing conversations to be grounded in firsthand travel experience and editorial perspective.
Where can someone listen to the show?
Available on major podcast platforms, YouTube, and KXFM Laguna Beach 104.7 FM.
Are interviews complimentary?
A limited number of editorial guest opportunities are offered complimentary based on editorial fit and audience relevance.
What information are guests required to provide before recording?
Guests are required to submit a list of recommended experiences, attractions, hotels, restaurants, events, and noteworthy destination updates they would like to discuss, along with relevant URL links for reference and inclusion in the show notes.
Final episode talking points and show notes are curated by Sharael and may also include firsthand experiences and editorial selections from her travels in the destination.
How long are interviews?
Interviews are up to 53 minutes.
Is the show live or prerecorded?
Episodes are typically prerecorded and professionally edited before airing and podcast distribution. However, those living near Laguna Beach have the option to come to the KXFM studio for a live show.
Is the podcast audio or video?
Sharael Travels is distributed as both an audio podcast and video series. Full episodes may appear on podcast platforms, YouTube, and social media channels.